The Mission
To help brands thrive through innovative media strategies, data-driven insights, modern-day tech tools, and creative ingenuity. We also want to spend some weekend time getting better at tennis and golf. Really, mostly golf.
IT ALL BEGINS WITH AN IDEA
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IT ALL BEGINS WITH AN IDEA ✦
How We do it
We provide strategic planning, research, sandwich-making, and media buying across all paid channels including legacy, digital, and emerging media.
Thanking the
academy
Along with results that matter most to our clients, we’ve also garnered awards recognition from the Cannes Lions, the Effies, Media Week and were a semi-finalist in the 1986 Doors of Ireland poster. But we got eliminated because, well, we weren’t in Ireland.
THEN, THERE'S EXECUTION
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THEN, THERE'S EXECUTION ✦
The days of media planners roaming the agency’s nerd floor trying to give away tickets to the Boat Show and the creative teams thinking they invented Beer Pong are over. Today, effective media planning and buying requires a blend of geek data AND creative thinking. We pride ourselves on creating a strategy looking through the business lens of our clients. We give brands a stronger voice in the sea of unprecedented marketing racket. It’s what we do. Also, martinis. We’re not savages.
For agencies, we work as an in-house extension, diving in with the business and creative teams to find compelling and engaging solutions. With our direct clients, we’re equally as agile; focused on problem-solving and our willingness to exhaustively explore new opportunities in an evolving marketing landscape. That’s a lot of buzzwords, so here are several more to help prove we know what we’re talking about. Synergy. Disruption. Innovation. Paradigm shift. Digital transformation. Sustainability. Agility. Blockchain. Artificial Intelligence (AI). Internet of Things (IoT). Big data. Cloud computing. Machine learning. Virtual reality (VR). Augmented reality (AR). Growth hacking. User experience (UX). Influencer marketing. Content marketing. Agile methodology. US Women’s National Team.
The Hotness that is media planning
With deep experience at both global agencies and independent shops, our team is armed with a solid background to tackle any media challenge or office Holiday party.
Red Pill or blue pill
No inflated egos or inflexibility here. Our group is cohesive, responsive, friendly, unusually attractive, and best of all, "good gene pool" smart. The best results come from a strong working alignment with our clients.
You Belong to me
At Merlino Media Group, we’re deeply experienced in media planning and buying. But it takes more than that to help us achieve the outstanding results we strive for with every agency partner, client or equestrian training facility. The people who work here speak media as a second language (if not first), which is weird but we’ve all been in a bunch of wedding parties so people seem to like it.
Been there, still doing it
Meet the Team
Thanks for reading about our team. And putting up with our sense humor.
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Principal
Tennis > Pickleball
Carnivore > Vegan
Sasquatch > Bottlerock
Baked > Mashed Potatoes
Walla Walla > Napa
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VP Media Director
Pour Over > Espresso
Brundage > Sun Valley
7 Wood > 4 Hybrid (at the moment)
Top > Front Load Washer
Scotch > Bourbon
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Media Director
80’s Metal > Disco
Mustang > Corvette
Keto > SAD
Weight-Training > Running
Cougs > Huskies
Golf > Basketball
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Finance Director
Sand > Snow
Heavy Metal > Country
Chardonnay > Whiskey
Doodle > Poodle
Range Rover > Corvette
Mid-Century > Craftsman
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Broadcast Director
Champagne > Beer
Football > Baseball
Hood River > Hood Canal
Rock > Country
Dahlias > Sunflowers
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Operations Manager
Disc > Mini Golf
Copper > Keystone
Mountain > Road Bike
Gelato > Ice Cream
Microgreens > Lettuce
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Social Media Manager
The Gorge > Red Rocks
Coffee > Tea
Night out > Night in
Dogs > Cats
R&B > Pop
Starbucks > Dunkin'
Here’s what some people are saying!
“I have a little too much money, so let’s spend a little more frivolously!”
- said no one since we started Merlino Media
“This is a straight line.”
- Philo Farnsworth. September 7, 1927, then he went to commercial
(Philo Farnsworth. On September 7, 1927, in San Francisco, California, Farnsworth's experimental television system successfully transmitted its first image. The image was a simple straight line, and the first line that Farnsworth transmitted and said during the demonstration was, "This is a straight line.")
THEN, THERE'S ANALYTICS
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THEN, THERE'S ANALYTICS ✦
A Sampling of Category Experience
SWEDISH MEDICAL
SEATTLE CHILDREN’S HOSPITAL
MICROSOFT
PLAN B/EMERGENCY CONTRACEPTION
NORDSTROM
MEDIC ONE FOUNDATION
WA STATE LOTTERY
THE METH PROJECT
MULTICARE
WA TEEN SUICIDE PREVENTION
MCDONALD’S & RONALD MCDONALD HOUSE
THE NORTH FACE
DELTA DENTAL
KING COUNTY METRO
ENERGY STAR/THE EPA
GATES VENTURES
GROUP HEALTH
LES SCHWAB TIRES
HOMESTREET BANK
PREMERA/LIFEWISE
TACO TIME NW
SEATTLE UNIVERSITY
TRANSFORMING AGE
AVALARA
WA529 GET/DREAMAHEAD COLLEGE SAVINGS
CAR TOYS
FRED HUTCHINSON CANCER RESEARCH
CRYSTAL MOUNTAIN
NORTH CENTRAL COLLEGE CHICAGO
POINT DEFIANCE ZOO & AQUARIUM/NW TREK
METRO PARKS TACOMA
EMERALD DOWNS
THE NATURE CONSERVANCY
DUKE’S SEAFOOD
STEWARDSHIP PARTNERS
KUOW
PLYMOUTH HOUSING