She just couldn’t stay away….after spending 14 years at the Pacific Northwest’s largest privately owned premiere wine and liquor store, Alisha is back in media. She started her career in broadcast negotiating, and then took those skills to the wine industry. She was ready for a change, and excited to manage an evolved broadcast landscape with data-driven negotiations, effective partnerships, and new opportunities as programmatic enters the broadcast scene. Alisha is analytical, fair, and always a straight-shooter.
If not in media, I’d be: A nutritional therapist (it’s a thing…for real)
Can’t live without: Bacon and Wine
Words to live by: Of course it’s hard. It’s supposed to be hard. If it were easy, everybody would do it. Hard is what makes it great. A League of Their Own