Services
Much like gas stations used to do in Oregon, we do a lot of everything.
BUDGET SETTING
How do I set and rationalize my budget to the C-suite team? Gifting Seahawks tickets. If that doesn’t work, we’ll give you an informed budget setting relative to goals, historical results, competitive spend, channel costs, and purchase cycles.
TARGETING
Reaching the right target at the right frequency levels. Target segments lifestyle/media habits inform our messaging strategy, channel reach/freq/impression levels. Bullseye.
DETERMINING CHANNEL MIX
TV, CTV, social, radio, search, sponsorships, place-based, streaming audio, LinkedIn, podcasts, hot air balloon, etc.. A media plan and channel mix with supporting rationale cost/delivery estimates, and “considered, but not recommended.” We have some fun with that one.
PRICE NEGOTIATIONS & CANCELLATION FLEXIBILITY
Lowest possible prices, premium inventory, cancellation flexibility. We track dynamic market pricing from syndicated sources, and negotiate rates, added-value, and cancellation clauses.
EFFECTIVENESS THRESHOLDS
Spend the right amount, minimize wasted marketing dollars. We build media plans with right-sized media weight levels and testing elements, then optimize ongoing, based on real-time results. We like results. It’s why people come back to us all the time.
ROAS - REPORTING, OPTIMIZATION, ACCOUNTABILITY, SAUSAGE
Dynamic analytics & optimization to deliver on KPI’s. Marketing’s silver bullet: real-time dashboards, analytics, test-n-learn, creative thinking, and diligent optimization delivering refreshed media recommendations to deliver outstanding results. We just put sausage up there because we had space.
THE MERLINO MEDIA TEAM DIFFERENCE
15+ years of successful client media partnerships driven by:
Senior, high-level media experts — an efficient extension of your marketing team, reducing speed bumps and too many people in meetings.
Media decisions are business decisions — we apply a business lens to everything.
We also apply salt to everything. Guilty as charged.
We embrace data, measurement, analytics, and accountability metrics.
Life is a pretty fun adventure — we love our work and our clients.
We’re a little competitive — we really REALLY love to win.
THEN WE EAT A SANDWICH, BECAUSE LUNCH.
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THEN WE EAT A SANDWICH, BECAUSE LUNCH. ✦
Media Services
For agencies, we work as an in-house extension, diving in with the business and creative teams to find compelling and engaging solutions. With our direct clients, we’re equally as agile; focused on problem-solving and our willingness to exhaustively explore new opportunities in an evolving marketing landscape.
We Can Help
STRATEGY / PLANNING
BUYING EXECUTION
KPI DEVELOPMENT
RESULTS DELIVERY / ANALYSIS
TARGETING / SEGMENTATION
ADDED–VALUE / PSA
NON-PROFIT MATCH
VENDOR SELECTION
THOSE GOURDS CARVED INTO RATTLES
GEO / LOCAL TARGETING
BUDGET TRACKING
MEDIA & TARGET RESEARCH
NATIONAL & LOCAL TV
OTT
WE NAME RACEHORSES IF YOU HAVE ONE
RADIO / STREAMING AUDIO
PODCASTS
OUT OF HOME
PRINT
TELESCOPING CAMPING CUPS
EVENT PROMOTION
GUERILLA
DIGITAL & PAID SOCIAL
SEM / SEO
SPONSORSHIPS